Free 17 Balanced Scorecard Examples and Templates

Balanced Scorecard - Examples and TemplatesThere are way too many “examples” of the Balanced Scorecard. You can find a 4-sector graphical diagram or a poorly formatted spreadsheet with some KPIs. In these examples you won’t find any strategy map, business objectives, or any specific reason how this scorecard is supposed to help you to improve the performance of your business.

On this page you will find (sorted according to their value):

  • Examples: 17 examples of real Balanced Scorecard projects – with strategy maps, KPIs, business goals, etc.
  • Bad practices: The explanation of the bad practices – so that you know about the typical mistakes and how to avoid them.
  • Guides: References to the KPI and Scorecard guides that will help you to get started with your own project.
  • Templates: Graphical templates for the Balanced Scorecard that are used primary for presentation purposes.
  • Video (1:04:30 length) where we share a detailed example of how to build a Balanced Scorecard from scratch.

17 Balanced Scorecard Examples

As we have discussed before, any business scorecard is about the description of your strategy using such tools as strategy maps, KPIs, business objectives and specific action plans. We’d like you to explore some examples of the business scorecards. You can use these examples as a starting point to design your own business scorecards or implement them into a specific company department.

Common examples

Here are some examples for the business units that exist in most organizations: HR, Marketing, Sales, Customer Service, Innovations, etc.

1. CEO Balanced Scorecard

Top 4 strategic goals that any CEO has
A strategy map for the CEO Balanced Scorecard
Check out BSC Designer ScorecardCEO Scorecard template online; learn more in the how-to article...

2. Customer Service Scorecard

Its time to define your strategy for a customer service. Where are the main challenges and what might be a possible response plan?
An example of a strategy map for customer service business unit
Check out BSC Designer ScorecardCustomer Service Scorecard template online; learn more in the how-to article...

3. Marketing KPIs and Strategy Map

Marketing funnel with KPIs in BSC Designer
An Example of Strategy Map for Marketing
Check out BSC Designer ScorecardMarketing Scorecard template online; learn more in the how-to article...

4. HR Balanced Scorecard

Example of KPIs for HR Scorecard
HR Balanced Scorecard example with Strategy Map and KPIs
Check out BSC Designer ScorecardHR Scorecard template online; learn more in the how-to article...

5. IT KPIs + Example of the Balanced Scorecard

Strategy map for IT
Having a set of well-defined IT KPIs will help to keep IT accountable and to have early warning signals about potential problems
Check out BSC Designer ScorecardIT KPIs template online; learn more in the how-to article...

6. Sales BSC and KPIs

Sales KPIs - Example
Example of Strategy Map for Sales Department
Check out BSC Designer ScorecardSales KPIs template online; learn more in the how-to article...

7. Innovation KPIs and Strategy Map

Process map shows the way innovative ideas are collected and tested in your organization
Performance dashboard for innovations
Check out BSC Designer ScorecardInnovations Scorecard template online; learn more in the how-to article...

Examples for more specific business domains

Here are the examples of the scorecards for the specific businesses and typical business challenges.

8. Hotel Balanced Scorecard

Hotel KPIs on the scorecard in BSC Designer
Hotel Strategy Map
Check out BSC Designer ScorecardHotel Balanced Scorecard template online; learn more in the how-to article...

9. Energy Production Scorecard

Two strategic themes for a company from the energy sector

Energy Production Strategy Map and Scorecard

Check out BSC Designer ScorecardEnergy Scorecard template online; learn more in the how-to article...

10. University Scorecard

An example of performance dashboard for a university
An example of the main processes in a university
Check out BSC Designer ScorecardUniversity Scorecard template online; learn more in the how-to article...

11. Dental Practice Balanced Scorecard

Dental Practice KPIs
Dental Practice Strategy Map of Balanced Scorecard
Check out BSC Designer ScorecardDental Practice Scorecard template online; learn more in the how-to article...

12. Balanced Scorecard for a Startup Company

Balanced Scorecard for a Startup Company. Understand your strategy better and explain it to the investors.
Strategy map presented at the venture investment event "Sabantuy" in Belgrade, Serbia.
Check out BSC Designer ScorecardStartup Balanced Scorecard template online; learn more in the how-to article...

13. Nonprofit Balanced Scorecard

Example of goals for a nonprofit organization
An example of the strategy map for a nonprofit organization
Check out BSC Designer ScorecardNonprofit Balanced Scorecard template online; learn more in the how-to article...

14. Training Project Scorecard (+screencast videos)

Strategy map example for online training product

Part 1 - Building strategy map videoPart 2 - Aligning KPIs with business goals 

Check out BSC Designer ScorecardTraining Scorecard template online; learn more in the how-to article...

15. Content Marketing Strategy Described with Balanced Scorecard

Content Marketing Business Goals
Content Marketing Strategy Map
Check out BSC Designer ScorecardContent Marketing Scorecard template online; learn more in the how-to article...

KPI Scorecards

Here are some examples of KPI Scorecards.

16. A Scorecard with 10 Standard HR KPIs

10 standard HR KPIs in BSC Designer
10 standard HR KPIs aligned with business goals on strategy map
Check out BSC Designer Scorecard10 HR KPIs template online; learn more in the how-to article...

17. Employee Engagement Scorecard

Employee Engagement Metrics
Business goals that can be associated with employee engagement indicators
Check out BSC Designer ScorecardEmployee Engagement Scorecard template online; learn more in the how-to article...

Working With Examples

Here are some tips that will help you to explore all the details of these examples:

  • Use the link below the example
  • Go to the “KPIs” tab, you will find a list of suggested KPIs
  • On the “Business goals” tab, you will find examples of business goals and objectives that this scorecard might address
  • On the “Strategy map” tab, you will find the map that visualizes business objectives and KPIs

Finally, check the description of the project. You can access it from menu File -> Document Properties. You will find there a link to an article that explains why the suggested scorecard is a good option for addressing specific business problems.

Easy way to create your own scorecard

Online wizard will help even inexperienced users to create a professional strategy map with business goals, KPIs, and initiatives.

Strategy Map Wizard – Balanced Scorecard in 6 Minutes

Answer simple questions - build a professional strategy map in 6 minutes.

Strategy formulation and description might be a time-consuming project even for an experienced strategist. This Strategy Scorecard Wizard will make the whole process fast and intuitive. Learn more!

Start now!

Examples of “bad” scorecard practices

While discussing some good examples of BSC that one can follow, I think it also makes sense to share some “bad” practices about balanced scorecards that you need to avoid.

Bad practice 1.1: Using 1st generation BSC model

Have a look at the diagram below. Does your scorecard look like this? This is an example of what a 1st generation BSC looks like.

According to the recent survey 30% of participants still use the 1st generation model. If you have just this diagram without any supporting documentation that explains your strategy (hypothesis that you are trying), then you are in trouble! Move to the BSC based on the strategy map.

1st generation Balanced Scorecard model

Bad practice 1.1: Using 1st generation Balanced Scorecard model

A typical paper-version Balanced Scorecard designed by strategy consultants

Bad practice 1.2: A typical paper-version Balanced Scorecard designed by strategy consultants

Scorecard based on the strategy map with cause-and-effect logic

Best Practice: Scorecard based on the strategy map with cause-and-effect logic

Bad practice 1.2: Paper version only

Normally such scorecards are prepared by strategy consultants. It is a nice-looking 1-page document that includes key parts of the scorecard: mission/vision, strategic themes, 4 perspectives, strategy map, measures, targets, and initiatives. But such an approach has certain problems: it is hard to maintain this scorecard, it is not linked to live data, and due to the space limitations it doesn’t include all the required details. In this video we explain how this scorecard can be automated with a software.

Bad practice 2: Cause-and-effect connection problem

A Strategy map is a key part of the Balanced Scorecard. It explains a cause-and-effect connection between business goals, and how these goals contribute to the stakeholders’ interests. That’s why:

  • Any goal on the map needs to contribute to or be contributed by some other goals
  • A chain of goals should go from the top perspective (Finance or Stakeholder Interests) down to the bottom perspective (Learning & Growth)
  • A consequence of the previous: there should be no dead-ends

Here is an example of the strategy map with the mentioned problems:

Balaned Scorecard strategy map bad practice example

In this article you’ll find a detailed guide on the strategy maps.

Bad practice 3: Focusing too much on metrics that don’t matter for your business

On the balanced scorecard you should focus on the KPIs that are relevant to the strategy.

Operational vs. strategic

The KPI part of the balanced scorecard is responsible for the performance measurement. The most typical problem is mixing operational KPIs with strategic ones. As a result, the balanced scorecard is overloaded with metrics that are not relevant to the strategic ideas that were discussed.

For example, on this scorecard we can see that some low-level operational indicators are mixed with strategic ones:

Don't mix low-level operational indicators with strategic ones

There are two solutions:

  • Put operational KPIs into a separate scorecard/dashboard
  • Cascade the scorecard to the respective business unit or person

Lagging indicators problem

Another frequent problem is that most indicators are lagging ones. They measure what already happened, but don’t give you a clue about how to improve the results (you need leading indicators for that). Have a look at this scorecard, what indicators help to manage the situation rather than control the results?

On a strategy scorecard one needs to have a balanced set of lagging and leading indicators

Paying too much attention to the KPIs

This is not obvious, but what matters is your strategy and business goals. KPIs are important, but don’t focus on them too much. When dealing with KPIs it is important to keep the big picture in sight. Here is a good example of how KPIs might harm the strategy execution if one forgets this simple rule. How to do KPIs in the right way? We talk about this in the 10-Step KPIs System.

Bad practice 4: Beware of spreadsheets

We’d like to warn visitors to our website about the scorecards designed in the spreadsheets. These scorecards might look nice, but there is one big pitfall about using them:

  • When you need to change your scorecard, add some new data, or update an existing one, you will face the problem of its maintenance.

Spreadsheet tools are affordable, as Excel or OpenOffice’s versions are on each desktop, but it is not a recommended tool for a business scorecard. If you are interested in learning the details and facts, check out this article.

Guides for KPIs and Balanced Scorecard implementation

5 Steps for Effortless Balanced Scorecard Implementation

You have some examples of what a Balanced Scorecard might look like, but this is just the beginning of the implementation. It’s not as easy, as just creating some KPIs and asking everyone in the company to track them.

Balanced Scorecard is about strategy execution, so you will need to analyze your business challenges, come up with a good strategy, describe it on the strategy map, and add some tracking in the form of the metrics. We were talking about solving this task in the previous article.

It doesn’t make sense if you do all this alone, so you will need to involve your team in the early stages. We discuss all these nuances in the article about BSC implementation.

How exactly should you involve your team? It depends on many factors and there is no one-size-fits-all recommendation. In this article we have shared some typical cases of BSC cascading, and they will help you to choose the approach that works better for your organization, and prepare the development plan for the company’s future growth.

The typical cases of how companies cascade their Balanced Scorecards

Graphical templates for Balanced Scorecard and KPIs

We have designed some templates for Balanced Scorecard. These templates make it easy to represent KPIs and Perspectives of Balanced Scorecard visually. Check out some examples of balanced scorecards’ templates below and download the file with templates for free.

In PDF and PowerPoint formats.

Additionally, we recommend to have a look at Print-Friendly Strategy Map Template.

Simple Balanced Scorecards Template

Simple Balanced Scorecards Template

Balanced Scorecard Template with initiatives

Balanced Scorecard Template with initiatives

How could Balanced Scorecard templates help your business?

  • The most important: representing data in a visually appealing way makes it easier to convert data to the information;
  • Ready-to-use templates for Balanced Scorecard save your time, you don’t need to hire professional designer – you already have what you need for a quick start;
  • Templates are great way to focus on data mining and information analysis rather than on graphical design;

Video example: Step-by-step from a business model to the Balanced Scorecard

Following the questions from our clients we decided to make a detailed video about how one can create a good Balanced Scorecard from scratch. We use a Customer Service business unit as an example and explain step-by-step how to build a Balanced Scorecard for it:

From a business model to the strategy map - step by step video

Main takeaways of the video:

  • Using various models to understand a business strategy
  • Breaking down strategy into the perspectives and specific goals
  • Finding leading and lagging metrics, and aligning them with business goals
  • Putting all parts together on the Balanced Scorecard strategy map

Related Articles

Strategy and KPIs Scorecard Expert | Speaker | CEO. Aleksey Savkin (LinkedIn, @bscdesigner) is helping companies to better formulate their strategies and make the process of strategy execution more tangible with KPIs. New book by Aleksey: 10 Step KPI System

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Posted in BSC Examples
  • Maïté

    Thanks for this great article, but i can’t find the file with templates in order to download it.

    Can you help me please?

    Have a good day

  • Hi Maïté,

    It depends on what template you are looking for, here are the options:
    1. A template in BSC Designer software (recommended if you plan to automate your scorecard with a software) – to get it look at the links below examples – normally one link goes to the online template and another to the article.
    2. Graphical templates (in PowerPoint and PDF formats) –
    3. Strategy map template:

Thank you for sharing!

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