20 Balanced Scorecard Examples with KPIs

Ready-to-use Balanced Scorecard templates with examples of KPIs for different business domains. Graphical templates for presentation slides. Guides and instructions. Use these materials to get started with your new scorecard faster.

Live Scorecard Examples with KPIs

Check out 20 examples of real Balanced Scorecard projects with strategy maps, KPIs, business goals, and BI dashboards.

Getting Started Tutorials

Find free video tutorials and text guides that will help you to get started with your strategy scorecard.

Templates for Balanced Scorecard

Download ready-to-use templates or use the self-service wizard to generate your own template.

Example of Talent Management Balanced Scorecard Strategy Map

Example of the Balanced Scorecard strategy map for HR

Learn more about challenges of the talent management and find some popular KPIs. Full story >

20 Scorecard Examples

CEO Scorecard

This example of a scorecard template explores four of the most important strategies for any CEO: improving product or service, focusing on team, business systems, and stakeholders’ goals. Full story >

Discover 8 performance metrics in BSC Designer Scorecard CEO Scorecard

Customer Service Scorecard

An example of a customer service scorecard that demonstrates how similar scorecards can be designed starting with business challenges and proceeding to mapping strategies. Full story >

Discover 17 performance metrics in BSC Designer Scorecard Customer Service Scorecard

Marketing Scorecard

Most marketing scorecards are limited to internal metrics only. Use this template to map your marketing activities and align them with the overall strategy of organization. Full story >

Discover 31 performance metrics in BSC Designer Scorecard Marketing Scorecard

Safety Scorecard

Safety KPIs can be divided into the lagging ones that help to quantify something that has already happened and leading metrics that help to prevent future safety events. Full story >

Discover 19 performance metrics in BSC Designer Scorecard Safety Scorecard

Free Access to 324 Ready-to-Use Metrics in 23 Templates

Sign-up with a free account at BSC Designer Online for immediate access to:
  • 23 scorecard templates and examples 
  • 324 performance metrics
  • Start with a free plan for small projects
HR Scorecard

In this scorecard, we analyze emerging HR trends and focus on four key priority strategies that any organization needs to have on their performance scorecard for HR. Full story >

Discover 15 performance metrics in BSC Designer Scorecard HR Scorecard


IT is not only about maintaining servers. This scorecard template for IT explores metrics that help to keep IT accountable for early warning signals about potential problems. Full story >

Discover 23 performance metrics in BSC Designer Scorecard IT KPIs

Sales KPIs

A template for sales scorecards where we balance three levels of sales KPIs: the process-oriented metrics, result-oriented indicators, and KPIs that link sales to the company's strategy. Full story >

Discover 15 performance metrics in BSC Designer Scorecard Sales KPIs

Innovations Scorecard

Are innovations measurable beyond budget metrics? This is an example of the strategy scorecard that maps innovation challenges and quantifies the main innovation processes. Full story >

Discover 25 performance metrics in BSC Designer Scorecard Innovations Scorecard

Hotel Scorecard

An example of the scorecard for a hotel where we discuss step-by-step how the strategic hypothesis can be mapped and validated with performance metrics. Full story >

Discover 19 performance metrics in BSC Designer Scorecard Hotel Scorecard

Energy Scorecard

Optimizing old practices is no longer an option for organizations from the energy sector. This scorecard is an example of sustainable strategy and relevant indicators. Full story >

Discover 20 performance metrics in BSC Designer Scorecard Energy Scorecard

University Scorecard

An example of the scorecard for university that helps to create an environment for the best academic staff and aligns activities needed to prepare students for future challenges. Full story >

Discover 17 performance metrics in BSC Designer Scorecard University Scorecard

Startup Scorecard

Does a startup company need a strategy scorecard? It is a good idea if the company wants to showcase their strategy to potential investors. Check out how such a scorecard might look like. Full story >

Discover 15 performance metrics in BSC Designer Scorecard Startup Scorecard

Nonprofit Scorecard

An example of how non-profit organizations can use the Balanced Scorecard approach. The financial indicators should be replaced with metrics that quantify stakeholders´ interests. Full story >

Discover 14 performance metrics in BSC Designer Scorecard Nonprofit Scorecard

Social Media KPIs

Any organization wants to stand out in social media. This scorecard is an example of a social media strategy map where business goals are aligned with relevant KPIs to track. Full story >

Discover 31 performance metrics in BSC Designer Scorecard Social Media KPIs

Training Scorecard

This scorecard is an example of how training effectiveness can be measured. The training strategy map shows how to match learning goals with overall strategy. Full story >

Discover 28 performance metrics in BSC Designer Scorecard Training Scorecard

Bank Balanced Scorecard

An example of the bank Balanced Scorecard that captures emerging trends in financial domain and propose ways to address new challenges. Full story >

Discover 12 performance metrics in BSC Designer Scorecard Bank Balanced Scorecard

Free Access to 324 Ready-to-Use Metrics in 23 Templates

Sign-up with a free account at BSC Designer Online for immediate access to:
  • 23 scorecard templates and examples 
  • 324 performance metrics
  • Start with a free plan for small projects
Quality Scorecard

How to quantify, measure, and predict quality? This Balanced Scorecard is an example, of how quality strategy can be described on strategy map and measured with KPIs. Full story >

Discover 22 performance metrics in BSC Designer Scorecard Quality Scorecard

Sustainable Strategy

Sustainable growth is a key theme of most corporate strategies today. Learn about three pillars of sustainability and use a template to formulate sustainable strategy. Full story >

Discover 12 performance metrics in BSC Designer Scorecard Sustainable Strategy

Warehouse KPIs

A warehouse today should adapt to the fast pace of stock turnaround, new technological and logistical challenges. Learn about the best KPIs to focus on; use the strategy map template for a warehouse as a starting point. Full story >

Discover 34 performance metrics in BSC Designer Scorecard Warehouse KPIs

Event KPIs and Scorecard

Attending an event implies significant financial and time investments. Let’s discuss the metrics to track before, during, and after the event to maximize its positive impact on your business. Full story >

Discover 27 performance metrics in BSC Designer Scorecard Event KPIs and Scorecard

How to use these examples?

These live examples were created with BSC Designer Online. You can use them as a starting point for your own scorecard. Find the instructions here.

Getting Started Tutorials

Video Tutorials

Check out the videos tutorials to learn how to build a Balanced Scorecard step by step.

Pitfalls and Solutions

Learn about the typical pitfalls related to the implementation of business scorecards and the ways to avoid them.

Articles and Guides

Get your scorecard started by learning the best practice experience.

Video Tutorials

Following the questions from our clients, we decided to make a detailed video about how one can create a good Balanced Scorecard from scratch. We use a Customer Service business unit as an example and explain step-by-step how to build a Balanced Scorecard for it:

From a business model to the strategy map - step by step video

Main themes of the video:

  • Using various models to understand a business strategy
  • Breaking down the strategy into the perspectives and specific goals
  • Finding leading and lagging metrics and aligning them with business goals
  • Putting all parts together on the Balanced Scorecard strategy map
Strategy Execution Training. 5 Training Products: Balanced Scorecard, OKR, Strategy Scorecard, KPIs, Automation. Training and Certification.

Pitfalls and Challenges

While discussing some good examples of Balanced Scorecard that one can follow, it also makes sense to share some “bad” practices about Balanced Scorecards that one needs to avoid.

Pitfall: Using 1st Generation BSC Model

Have a look at the diagram on the right. Does your scorecard look like this? This is an example of what a 1st generation BSC looks like.

According to the survey by 2GC, 30% of participants still use the 1st generation model. If you have just this diagram without any supporting documentation that explains your strategy (hypothesis that you are trying), then you are in trouble! Move to the Balanced Scorecard based on the strategy map.

1st generation BSC model

Pitfall: Using Paper Version Only

Normally, such scorecards are prepared by strategy consultants. It is a nice-looking 1-page document that includes key parts of the scorecard: mission/vision, strategic themes, four perspectives, strategy map, measures, targets, and initiatives.

Such an approach has certain problems:

  • It is hard to maintain this scorecard,
  • It is not linked to live data, and
  • Due to the space limitations, it doesn’t include all the required details.

In this video we explain how this scorecard can be automated with software.

A typical paper-version Balanced Scorecard designed by strategy consultants

Pitfall: No Cause-and-effect Connections

A strategy map is a key part of the Balanced Scorecard. It explains a cause-and-effect connection between business goals and how these goals contribute to the stakeholders’ interests. That’s why:

  • A chain of goals should go from the top perspective (Finance or Stakeholder Interests) down to the bottom perspective (Learning & Growth).
  • A consequence of the previous: there should be no dead-ends.

In this article, you’ll find a detailed guide on the strategy maps.

Balaned Scorecard strategy map bad practice example
Here is an example of a strategy scorecard with some problems in cause-and-effect logic.

Pitfall: Focusing on Metrics that Don’t Matter

The KPI part of the Balanced Scorecard is responsible for the performance measurement. The most typical problem is mixing operational KPIs with strategic ones. As a result, the Balanced Scorecard is overloaded with metrics that are not relevant to the strategic ideas that were discussed.

There are two solutions:

  • Put operational KPIs into a separate scorecard/dashboard
  • Cascade the scorecard to the business unit or person level

Don't mix low-level operational indicators with strategic ones

Here we can see that some low-level operational indicators are mixed with strategic ones.

Pitfall: Using Only Lagging Indicators

Another frequent problem is that most indicators on scorecard are lagging ones. They measure what already happened but don’t give you a clue about how to improve the results.

Solution? You need both leading and lagging indicators.

On a strategy scorecard one needs to have a balanced set of lagging and leading indicators

What indicators help to manage the situation rather than validate the results?

Pitfall: Focusing on Measuring but not on Strategy

This is not obvious, but what matters is your strategy and business goals. KPIs are important, but don’t focus on them too much. When dealing with KPIs, it is important to keep the big picture in sight.

Here is an example of how KPIs might harm strategy execution if one forgets this simple rule. How to do KPIs in the right way? We talk about this in the 10-Step KPIs System.

Typical pitfalls of the Balanced Scorecard and instructions to diagnose and avoid them

Focusing on KPIs only is a problem – to achieve results, we need a strategy, not just the way to measure it.

Pitfall: Automating Scorecard with Spreadsheets

What is a problem about doing scorecards in spreadsheets? These scorecards might look nice, but there is one big pitfall about using them:

  • When you need to change your scorecard, add some new data, or update an existing one, you will face the problem of its maintenance.

Spreadsheet tools are affordable as Excel or OpenOffice’s versions are on each desktop, but it is not a recommended tool for a business scorecard. If you are interested in learning the details and alternatives, check out this article.

KPI scorecard in spreadsheets like Excel vs. KPI scorecard in specialized software: PROs and CONs

Use Cases

Learn from the experience of users of BSC Designer.

  • I am trying to understand BSC via the BSC Designer. It seemed to me that I can learn from BSC Designer more than what I have studied in different costly courses. >

BSC Designer is great tool to start implementing the Norton & Kaplan Balanced Scorecard with a more sophisticated approach than an Excel spreadsheet. >

  • It could address general management topics for which the traditional Norton-Kaplan approach is used, but also more specific like building a scorecard for the IT department. >

We use BSC Designer to make a synthesis of a dynamic view of KPIs according to Kaplan and Norton Balanced Scorecard (BSC).This product is easy to use, it has a good interface for a quick understanding of BSC concept. >

Use cases for the Balanced Scorecard automation software

  • This tool does not require IT expertise but provides a correct methodological approach, can help to move from approach to implementation of NORTON/KAPLAN ideas. >

The BSC Designer price is very fair. The main advantage that I found is that BSC Designer applies the methodology of Norton and Kaplan in a very user-friendly manner. >

  • Teaching BSC concepts with your products has been very easy since you have been able to present a product that can be used at various levels of complexity. >

Articles and Guides

Implementing a Balanced Scorecard is not as easy as just creating some KPIs and asking everyone in the company to track them. Here you have some implementation guides:

  • Understanding Challenges. Learn how to analyze business challenges, come up with a good strategy, describe it, and validate execution with KPIs. Read more …
  • Implementing Strategy. It doesn’t make sense if you do all this alone. Learn how to involve your team in the early stages. Read more …
  • Cascading Scorecard. How exactly should you involve your team? It depends on many factors, and there is no one-size-fits-all recommendation. In this article, we have shared some typical cases of BSC cascading.

The typical cases of how companies cascade their Balanced Scorecards

On our website, you will find articles that cover the topics of:

  • KPIs and Strategy
  • Executive’s Toolkit
  • Business Frameworks, and
  • Balanced Scorecard

Templates for Balanced Scorecard

Graphical Templates

Download scorecard templates in PDF and PowerPoint formats.

Self-Service Scorecard Wizard

Use the Strategy Map Wizard to design your scorecard for free.

Graphical Templates

PowerPoint and PDF Templates for Balanced Scorecard

We have designed some templates for Balanced Scorecard. These templates make it easy to represent KPIs and BSC perspectives visually.

Updated: 15 templates in PDF and PNG added!

Ready-to-use templates for Balanced Scorecard save you time; you don’t need to hire a professional designer – you already have what you need for a quick start.

PDF and PowerPoint Templates for the Balanced Scorecard

Download in PDF and PowerPoint formats.

PDF Template for Strategy Map

Do you plan to brainstorm your strategy? We recommend you have a look at this print-friendly template for a strategy map.

That’s the template that we use on live events to start the discussion around strategy. The template is available in several languages and has proven to be effective for strategy discussion.

Strategy brainstorming template

Strategy Map Wizard

Online wizard will help even inexperienced users to create a professional strategy map with business goals, KPIs, and initiatives.

Answer simple questions – build a professional strategy map in 6 minutes.

Strategy formulation and description might be a time-consuming project, even for an experienced strategist. This Strategy Scorecard Wizard will make the whole process fast and intuitive.

Looking for something more?

Start Over

Review the sections of this article once again.

Ask Your Questions

The BSC Designer team will be happy to assist you.

Scorecard Expert | Speaker | Author

BSC Designer is a Balanced Scorecard software that is helping companies to better formulate their strategies and make the process of strategy execution more tangible with KPIs.

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How Business Professionals Use BSC DESIGNER

Strategy map
Capture their thoughts about strategy on a strategy map
Track leading and lagging indicators to calculate performance
Engage employees in strategy execution and keep team accountable
Posted in Scorecard and KPIs Examples
4 comments on “20 Balanced Scorecard Examples with KPIs
  1. Maïté says:

    Thanks for this great article, but i can’t find the file with templates in order to download it.

    Can you help me please?

    Have a good day

  2. Hi Maïté,

    It depends on what template you are looking for, here are the options:
    1. A template in BSC Designer software (recommended if you plan to automate your scorecard with a software) – to get it look at the links below examples – normally one link goes to the online template and another to the article.
    2. Graphical templates (in PowerPoint and PDF formats) – http://www.bscdesigner.com/bsc-templates-32J4B0C.zip
    3. Strategy map template: https://bscdesigner.com/strategy-map-template.htm

  3. Carlos Hawkins says:

    I need help building a scorecard for a returns and credit group and also my order management team. Can someone help me with this

  4. BSC Designer Team says:

    Hello Carlos,

    It’s hard to give any recommendation without knowing the details. You can give it a try to Strategy wizard – https://bscdesigner.com/strategy-map-wizard.htm – that will guide you thought out the process by asking some questions.

Thank you for sharing!

Whether you are looking for a professional Balanced Scorecard software, or just researching information about Balanced Scorecard and business strategies, we recommend you to download and try our BSC Designer software (no credit card is required).

We will follow up with you with lessons about the Balanced Scorecard and will keep you informed about the trending articles on bscdesigner.com

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