Explore real Balanced Scorecard examples, functional scorecards, strategy maps, KPIs, and editable templates for different business functions, industries, and organizational contexts.
Each example includes an explanatory article and, where available, a live scorecard that you can review or use as a starting point in BSC Designer.
New to the framework? Start with the Balanced Scorecard knowledge hub to learn how the four perspectives, strategic objectives, cause-and-effect relationships, KPIs, initiatives, risks, and cascading fit together.
2026 updates:
A municipality scorecard was added as an example of a government and public sector strategy scorecard.
Balanced Scorecard Examples and Editable Templates
Browse examples of Balanced Scorecards and related strategic and functional scorecards. The collection is organized by management domain, business function, and industry.
Each example includes an article with detailed guidance and, where available, a live scorecard or editable template on the BSC Designer platform.
Scorecards for Governance, Risk, and Compliance (GRC)
Corporate Governance KPIs
KPIs for a typical corporate governance system that is formed by the board of directors and board committees. Article | Live Example.
Cybersecurity Strategy
An example of how the findings of data breach studies can be combined into a cybersecurity strategy. Article | Live Example.
Compliance Scorecard
Holistic view of compliance: stakeholders, training, audit, and alignment. Article | Live Example.
Diversity and Inclusion KPIs
Use this strategy scorecard as a starting template to describe and execute a Diversity and Inclusion strategy of your organization. Article | Live Example.
Leadership Effectiveness
Measure leadership effectiveness with KPIs grouped into three perspectives – Strategy, Team, and Leader’s Growth. Article | Live Example.
Digital Transformation
Successful digital transformations should give priority to customer needs, not the technology. Article | Live Example.
Evaluation Scorecard
A template for an evaluation scorecard used in compliance, procurement, governance, and cybersecurity assessments. Article | Live Example.
Business Continuity Strategy
Use this template as a starting point for your business business continuity strategy. Article | Live Example.
GRC Library
An example of a library of GRC controls for organization. Article | Live Example.
Safety KPIs can be divided into the lagging ones that help to quantify something that has already happened and leading metrics that help to prevent future safety events. Article | Live Example.
Customer Service Scorecard
An example of a customer service scorecard that demonstrates how similar scorecards can be designed starting with business challenges and proceeding to mapping strategies. Article | Live Example.
IT KPIs
IT is not only about maintaining servers. This scorecard template for IT explores metrics that help to keep IT accountable for early warning signals about potential problems. Article | Live Example.
Quality Scorecard
How to quantify, measure, and predict quality? This Balanced Scorecard is an example, of how quality strategy can be described on strategy map and measured with KPIs. Article | Live Example.
Project Management KPIs
Learn how to focus project management on what is important and track the progress with KPIs. Article | Live Example.
CEO Scorecard
This example of a scorecard template explores four of the most important strategies for any CEO: improving product or service, focusing on team, business systems, and stakeholders’ goals. Article | Live Example.
Functional Scorecards for Supply Chain
Supply Chain
Achieve resiliency, transparency, and align supply chain with other functions of organization. Article | Live Example.
Warehouse KPIs
A warehouse today should adapt to the fast pace of stock turnaround, new technological and logistical challenges. Learn about the best KPIs to focus on; use the strategy map template for a warehouse as a starting point. Article | Live Example.
KPIs for Procurement
Learn how to focus the strategy of a procurement department and measure its effectiveness, using such KPIs as compliance and ROI. Article | Live Example.
A template for sales scorecards where we balance three levels of sales KPIs: the process-oriented metrics, result-oriented indicators, and KPIs that link sales to the company's strategy. Article | Live Example.
Marketing Scorecard
Most marketing scorecards are limited to internal metrics only. Use this template to map your marketing activities and align them with the overall strategy of organization. Article | Live Example.
Social Media KPIs
Any organization wants to stand out in social media. This scorecard is an example of a social media strategy map where business goals are aligned with relevant KPIs to track. Article | Live Example.
Brand KPIs and Strategy
Brand is a perceived value of the product. Learn what KPIs brand manager can use to quantify and measure it on the level of awareness and coherence. Article | Live Example.
Graphic Designer KPIs
Is creativity measurable? Learn what KPIs managers can use to track and improve the performance of a creative team. Article | Live Example.
Event KPIs and Scorecard
Attending an event implies significant financial and time investments. Let’s discuss the metrics to track before, during, and after the event to maximize its positive impact on your business. Article | Live Example.
Scorecards for Talent Management
HR Scorecard
In this scorecard, we analyze emerging HR trends and focus on four key priority strategies that any organization needs to have on their performance scorecard for HR. Article | Live Example.
Training Scorecard
This scorecard is an example of how training effectiveness can be measured. The training strategy map shows how to match learning goals with overall strategy. Article | Live Example.
Remote Team KPIs
More highly qualified talents prefer to work remotely. Learn what KPIs will help to track the performance of remote team. Article | Live Example.
Strategy Scorecards for Business Growth
Innovations Scorecard
Are innovations measurable beyond budget metrics? This is an example of the strategy scorecard that maps innovation challenges and quantifies the main innovation processes. Article | Live Example.
Sustainable Strategy
Sustainable growth is a key theme of most corporate strategies today. Learn about three pillars of sustainability and use a template to formulate sustainable strategy. Article | Live Example.
Mergers and Acquisitions Strategy
A functional scorecard featuring KPIs, goals, and internal controls for the Mergers and Acquisitions (M&A) strategy. Article | Live Example.
Balanced Scorecards for Different Business Verticals
Startup Scorecard
Does a startup company need a strategy scorecard? It is a good idea if the company wants to showcase their strategy to potential investors. Check out how such a scorecard might look like. Article | Live Example.
Nonprofit Scorecard
An example of how non-profit organizations can use the Balanced Scorecard approach. The financial indicators should be replaced with metrics that quantify stakeholders´ interests. Article | Live Example.
Hotel Scorecard
An example of the scorecard for a hotel where we discuss step-by-step how the strategic hypothesis can be mapped and validated with performance metrics. Article | Live Example.
Energy Scorecard
Optimizing old practices is no longer an option for organizations from the energy sector. This scorecard is an example of sustainable strategy and relevant indicators. Article | Live Example.
University Scorecard
An example of the scorecard for university that helps to create an environment for the best academic staff and aligns activities needed to prepare students for future challenges. Article | Live Example.
Bank Balanced Scorecard
An example of the bank Balanced Scorecard that captures emerging trends in financial domain and propose ways to address new challenges. Article | Live Example.
Construction Company KPIs
Track KPIs for a construction company to ensure a rapid response to the growing demand for speed and quality. Article | Live Example.
Facility Management Scorecard
Effectively document and execute a facility management strategy, including stakeholders, strategic analysis, and performance tracking. Article | Live Example.
Hospital Scorecard
An example of KPI and strategy scorecards for healthcare organizations. Article | Live Example.
Insurance Company Scorecard
An insurance scorecard addressing climate change while prioritizing preventive risk management for resilience and sustainability. Article | Live Example.
VC Firm Scorecard
Master Plan Scorecard for the overarching strategy of a Venture Capital (VC) firm. Article | Live Example.
Municipality Scorecard
An example of a municipality scorecard with perspectives adapted to the public sector Article | Live Example.
How to Customize a Balanced Scorecard Example
The examples above were created in BSC Designer. You can open an available live scorecard, adapt its objectives and KPIs, or use the example as a reference when creating a scorecard from scratch.
Practical Example of Creating a Balanced Scorecard
The examples of the Balanced Scorecard discussed above were created using the specialized software BSC Designer. You can sign up for a free plan on the platform to start creating your own Balanced Scorecard.
To get started, you can use one of the templates we discussed or start from scratch.
In this section of the product tutorial, we explain how to create a simple scorecard:
Creating a Simple Scorecard with BSC Designer
Scaling Implementation Across the Organization
Below are some examples of how strategy has been implemented across different business domains. For the practical setup behind these implementations, see how to maintain connected scorecards across departments.
More examples of strategy automation with BSC Designer are available in the Use Cases section.
Templates for Balanced Scorecard
PowerPoint and PDF Templates for Balanced Scorecard
We have designed some templates for Balanced Scorecard. These templates make it easy to represent KPIs and BSC perspectives visually.
Updated: 15 templates in PDF and PNG added!
Ready-to-use templates for Balanced Scorecard save you time; you don’t need to hire a professional designer – you already have what you need for a quick start.
Do you plan to brainstorm your strategy? We recommend you have a look at this print-friendly template for a strategy map.
That’s the template that we use on live events to start the discussion around strategy. The template is available in several languages and has proven to be effective for strategy discussion.
Your time is too valuable to spend it on routine design tasks. Even with the best templates, the Balanced Scorecard task will consume a lot of your energy. Join business professionals who use BSC Designer for their strategy scorecards:
Alexis Savkín is a strategy architect and founder of BSC Designer, a strategy execution platform with the Balanced Scorecard at its core. He is the creator of the Strategy Execution Canvas, the author of two books and more than 100 articles on strategy and performance measurement, and an international conference speaker. Connect with Alexis on LinkedIn.
6 thoughts on “47 Real Balanced Scorecard Examples and Templates”
Hello, Thanks for this great article, but i can’t find the file with templates in order to download it.
Can you help me please?
Have a good day
Hi Maïté,
It depends on what template you are looking for, here are the options: 1. A template in BSC Designer software (recommended if you plan to automate your scorecard with a software) – to get it look at the links below examples – normally one link goes to the online template and another to the article. 2. Graphical templates (in PowerPoint and PDF formats) – see the download link on this page 3. Strategy map template search for “Strategy Map” guide article on our website
I need help building a scorecard for a returns and credit group and also my order management team. Can someone help me with this
Hello Carlos,
It’s hard to give any recommendation without knowing the details. You can give it a try to Strategy wizard – https://www.webbsc.com/s/strategy-scorecard-wizard?sw=1 – that will guide you thought out the process by asking some questions.
Hii! I need help with Strategy Scorecard for Social Media with KPIs . Can I get the tepmplate so I can perform adjustments.
Sure! You can sign-up with an account at webbsc.com and get access to all the templates.
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Hello,
Thanks for this great article, but i can’t find the file with templates in order to download it.
Can you help me please?
Have a good day
Hi Maïté,
It depends on what template you are looking for, here are the options:
1. A template in BSC Designer software (recommended if you plan to automate your scorecard with a software) – to get it look at the links below examples – normally one link goes to the online template and another to the article.
2. Graphical templates (in PowerPoint and PDF formats) – see the download link on this page
3. Strategy map template search for “Strategy Map” guide article on our website
I need help building a scorecard for a returns and credit group and also my order management team. Can someone help me with this
Hello Carlos,
It’s hard to give any recommendation without knowing the details. You can give it a try to Strategy wizard – https://www.webbsc.com/s/strategy-scorecard-wizard?sw=1 – that will guide you thought out the process by asking some questions.
Hii! I need help with Strategy Scorecard for Social Media with KPIs . Can I get the tepmplate so I can perform adjustments.
Sure! You can sign-up with an account at webbsc.com and get access to all the templates.