Free 16 Balanced Scorecard Examples and Templates

Welcome to Balanced Scorecard Examples and Templates. You will find here 16 ready-to-use business scorecards with performance metrics and BI dashboards. We also share some graphical templates for presentation slides. Use these materials to get started with your new scorecard faster.

Live Scorecard Examples with KPIs

Check out 16 examples of real Balanced Scorecard projects with strategy maps, KPIs, business goals, and BI dashboards.

Getting Started Tutorials

Find free video tutorials and text guides that will help you to get started with your strategy scorecard.

Templates for Balanced Scorecard

Download ready-to-use templates or use the self-service wizard to generate your own template.

16 Scorecard Examples

CEO Scorecard

This example of a scorecard template explores four of the most important strategies for any CEO: improving product or service, focusing on team, business systems, and stakeholders’ goals. Full story >

Discover 8 performance metrics in BSC Designer Scorecard CEO Scorecard Template

Customer Service Scorecard

An example of a customer service scorecard that demonstrates how similar scorecards can be designed starting with business challenges and proceeding to mapping strategies. Full story >

Discover 17 performance metrics in BSC Designer Scorecard Customer Service Scorecard Template

Marketing Scorecard

Most marketing scorecards are limited to internal metrics only. Use this template to map your marketing activities and align them with the overall strategy of organization. Full story >

Discover 31 performance metrics in BSC Designer Scorecard Marketing Scorecard Template

HR Scorecard

In this scorecard, we analyze emerging HR trends and focus on four key priority strategies that any organization needs to have on their performance scorecard for HR. Full story >

Discover 15 performance metrics in BSC Designer Scorecard HR Scorecard Template


IT is not only about maintaining servers. This scorecard template for IT explores metrics that help to keep IT accountable for early warning signals about potential problems. Full story >

Discover 23 performance metrics in BSC Designer Scorecard IT KPIs Template

Sales KPIs

A template for sales scorecards where we balance three levels of sales KPIs: the process-oriented metrics, result-oriented indicators, and KPIs that link sales to the company's strategy. Full story >

Discover 15 performance metrics in BSC Designer Scorecard Sales KPIs Template

Innovations Scorecard

Are innovations measurable beyond budget metrics? This is an example of the strategy scorecard that maps innovation challenges and quantifies the main innovation processes. Full story >

Discover 25 performance metrics in BSC Designer Scorecard Innovations Scorecard Template

Hotel Scorecard

An example of the scorecard for a hotel where we discuss step-by-step how the strategic hypothesis can be mapped and validated with performance metrics. Full story >

Discover 19 performance metrics in BSC Designer Scorecard Hotel Scorecard Template

Energy Scorecard

Optimizing old practices is no longer an option for organizations from the energy sector. This scorecard is an example of sustainable strategy and relevant indicators. Full story >

Discover 20 performance metrics in BSC Designer Scorecard Energy Scorecard Template

University Scorecard

An example of the scorecard for university that helps to create an environment for the best academic staff and aligns activities needed to prepare students for future challenges. Full story >

Discover 17 performance metrics in BSC Designer Scorecard University Scorecard Template

Startup Scorecard

Does a startup company need a strategy scorecard? It is a good idea if the company wants to showcase their strategy to potential investors. Check out how such a scorecard might look like. Full story >

Discover 15 performance metrics in BSC Designer Scorecard Startup Scorecard Template

Nonprofit Scorecard

An example of how non-profit organizations can use the Balanced Scorecard approach. The financial indicators should be replaced with metrics that quantify stakeholders´ interests. Full story >

Discover 14 performance metrics in BSC Designer Scorecard Nonprofit Scorecard Template

Social Media KPIs

Any organization wants to stand out in social media. This scorecard is an example of a social media strategy map where business goals are aligned with relevant KPIs to track. Full story >

Discover 31 performance metrics in BSC Designer Scorecard Social Media KPIs Template

Training Scorecard

This scorecard is an example of how training effectiveness can be measured. The training strategy map shows how to match learning goals with overall strategy. Full story >

Discover 28 performance metrics in BSC Designer Scorecard Training Scorecard Template

Bank Balanced Scorecard

An example of the bank Balanced Scorecard that captures emerging trends in financial domain and propose ways to address new challenges. Full story >

Discover 12 performance metrics in BSC Designer Scorecard Bank Balanced Scorecard Template

Quality Scorecard

How to quantify, measure, and predict quality? This Balanced Scorecard is an example, of how quality strategy can be described on strategy map and measured with KPIs. Full story >

Discover 22 performance metrics in BSC Designer Scorecard Quality Scorecard Template

How to use these examples?

These live examples were created with BSC Designer Online. You can use them as a starting point for your own scorecard. Find the instructions here.

Getting Started Tutorials

Video Tutorials

Check out the videos tutorials to learn how to build a Balanced Scorecard step by step.

Pitfalls and Solutions

Learn about the typical pitfalls related to the implementation of business scorecards and the ways to avoid them.

Articles and Guides

Get your scorecard started by learning the best practice experience.

Video Tutorials

Following the questions from our clients, we decided to make a detailed video about how one can create a good Balanced Scorecard from scratch. We use a Customer Service business unit as an example and explain step-by-step how to build a Balanced Scorecard for it:

From a business model to the strategy map - step by step video

Main themes of the video:

  • Using various models to understand a business strategy
  • Breaking down the strategy into the perspectives and specific goals
  • Finding leading and lagging metrics and aligning them with business goals
  • Putting all parts together on the Balanced Scorecard strategy map

Pitfalls and Challenges

While discussing some good examples of Balanced Scorecard that one can follow, it also makes sense to share some “bad” practices about Balanced Scorecards that one needs to avoid.

Pitfall: Using 1st Generation BSC Model

Have a look at the diagram on the right. Does your scorecard look like this? This is an example of what a 1st generation BSC looks like.

According to the survey by 2GC, 30% of participants still use the 1st generation model. If you have just this diagram without any supporting documentation that explains your strategy (hypothesis that you are trying), then you are in trouble! Move to the Balanced Scorecard based on the strategy map.

1st generation BSC model

Pitfall: Using Paper Version Only

Normally, such scorecards are prepared by strategy consultants. It is a nice-looking 1-page document that includes key parts of the scorecard: mission/vision, strategic themes, four perspectives, strategy map, measures, targets, and initiatives.

Such an approach has certain problems:

  • It is hard to maintain this scorecard,
  • It is not linked to live data, and
  • Due to the space limitations, it doesn’t include all the required details.

In this video we explain how this scorecard can be automated with software.

A typical paper-version Balanced Scorecard designed by strategy consultants

Pitfall: No Cause-and-effect Connections

A strategy map is a key part of the Balanced Scorecard. It explains a cause-and-effect connection between business goals and how these goals contribute to the stakeholders’ interests. That’s why:

  • A chain of goals should go from the top perspective (Finance or Stakeholder Interests) down to the bottom perspective (Learning & Growth).
  • A consequence of the previous: there should be no dead-ends.

In this article, you’ll find a detailed guide on the strategy maps.

Balaned Scorecard strategy map bad practice example
Here is an example of a strategy scorecard with some problems in cause-and-effect logic.

Pitfall: Focusing on Metrics that Don’t Matter

The KPI part of the Balanced Scorecard is responsible for the performance measurement. The most typical problem is mixing operational KPIs with strategic ones. As a result, the Balanced Scorecard is overloaded with metrics that are not relevant to the strategic ideas that were discussed.

There are two solutions:

  • Put operational KPIs into a separate scorecard/dashboard
  • Cascade the scorecard to the business unit or person level
Don't mix low-level operational indicators with strategic ones

Here we can see that some low-level operational indicators are mixed with strategic ones.

Pitfall: Using Only Lagging Indicators

Another frequent problem is that most indicators on scorecard are lagging ones. They measure what already happened but don’t give you a clue about how to improve the results.

Solution? You need both leading and lagging indicators.

On a strategy scorecard one needs to have a balanced set of lagging and leading indicators

What indicators help to manage the situation rather than validate the results?

Pitfall: Focusing on Measuring but not on Strategy

This is not obvious, but what matters is your strategy and business goals. KPIs are important, but don’t focus on them too much. When dealing with KPIs, it is important to keep the big picture in sight.

Here is an example of how KPIs might harm strategy execution if one forgets this simple rule. How to do KPIs in the right way? We talk about this in the 10-Step KPIs System.

Typical pitfalls of the Balanced Scorecard and instructions to diagnose and avoid them

Focusing on KPIs only is a problem – to achieve results, we need a strategy, not just the way to measure it.

Pitfall: Automating Scorecard with Spreadsheets

What is a problem about doing scorecards in spreadsheets? These scorecards might look nice, but there is one big pitfall about using them:

  • When you need to change your scorecard, add some new data, or update an existing one, you will face the problem of its maintenance.

Spreadsheet tools are affordable as Excel or OpenOffice’s versions are on each desktop, but it is not a recommended tool for a business scorecard. If you are interested in learning the details and alternatives, check out this article.

KPI scorecard in spreadsheets like Excel vs. KPI scorecard in specialized software: PROs and CONs

Articles and Guides

Implementing a Balanced Scorecard is not as easy as just creating some KPIs and asking everyone in the company to track them. Here you have some implementation guides:

  • Understanding Challenges. Learn how to analyze business challenges, come up with a good strategy, describe it, and validate execution with KPIs. Read more …
  • Implementing Strategy. It doesn’t make sense if you do all this alone. Learn how to involve your team in the early stages. Read more …
  • Cascading Scorecard. How exactly should you involve your team? It depends on many factors, and there is no one-size-fits-all recommendation. In this article, we have shared some typical cases of BSC cascading.
The typical cases of how companies cascade their Balanced Scorecards

On our website, you will find articles that cover the topics of:

  • KPIs and Strategy
  • Executive’s Toolkit
  • Business Frameworks, and
  • Balanced Scorecard

Templates for Balanced Scorecard

Graphical Templates

Download scorecard templates in PDF and PowerPoint formats.

Self-Service Scorecard Wizard

Use the Strategy Map Wizard to design your scorecard for free.

Graphical Templates

PowerPoint and PDF Templates for Balanced Scorecard

We have designed some templates for Balanced Scorecard. These templates make it easy to represent KPIs and BSC perspectives visually.

Ready-to-use templates for Balanced Scorecard save you time; you don’t need to hire a professional designer – you already have what you need for a quick start.

PDF and PowerPoint Templates for the Balanced Scorecard

Download in PDF and PowerPoint formats.

PDF Template for Strategy Map

Do you plan to brainstorm your strategy? We recommend you have a look at this print-friendly template for a strategy map.

That’s the template that we use on live events to start the discussion around strategy. The template is available in several languages and has proven to be effective for strategy discussion.

Download ready-to-use Balanced Scorecard's strategy map template to brainstorm your new strategy

Strategy Map Wizard

Online wizard will help even inexperienced users to create a professional strategy map with business goals, KPIs, and initiatives.

Answer simple questions – build a professional strategy map in 6 minutes.

Strategy formulation and description might be a time-consuming project, even for an experienced strategist. This Strategy Scorecard Wizard will make the whole process fast and intuitive.

Looking for something more?

Start Over

Review the sections of this article once again.

Ask Your Questions

The BSC Designer team will be happy to assist you.

Scorecard Expert | Speaker | CEO. Aleksey Savkin (LinkedIn, @bscdesigner) is helping companies to better formulate their strategies and make the process of strategy execution more tangible with KPIs. New book by Aleksey: 10 Step KPI System

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