Welcome to Balanced Scorecard Examples and Templates. You will find here 16 ready-to-use business scorecards with performance metrics and BI dashboards. We also share some graphical templates for presentation slides. Use these materials to get started with your new scorecard faster.
Check out 16 examples of real Balanced Scorecard projects with strategy maps, KPIs, business goals, and BI dashboards.
Find free video tutorials and text guides that will help you to get started with your strategy scorecard.
Download ready-to-use templates or use the self-service wizard to generate your own template.
How to use these examples?
These live examples were created with BSC Designer Online. You can use them as a starting point for your own scorecard. Find the instructions here.
Check out the videos tutorials to learn how to build a Balanced Scorecard step by step.
Learn about the typical pitfalls related to the implementation of business scorecards and the ways to avoid them.
Get your scorecard started by learning the best practice experience.
Following the questions from our clients, we decided to make a detailed video about how one can create a good Balanced Scorecard from scratch. We use a Customer Service business unit as an example and explain step-by-step how to build a Balanced Scorecard for it:
Main themes of the video:
- Using various models to understand a business strategy
- Breaking down the strategy into the perspectives and specific goals
- Finding leading and lagging metrics and aligning them with business goals
- Putting all parts together on the Balanced Scorecard strategy map
While discussing some good examples of Balanced Scorecard that one can follow, it also makes sense to share some “bad” practices about Balanced Scorecards that one needs to avoid.
Pitfall: Using 1st Generation BSC Model
Have a look at the diagram on the right. Does your scorecard look like this? This is an example of what a 1st generation BSC looks like.
According to the survey by 2GC, 30% of participants still use the 1st generation model. If you have just this diagram without any supporting documentation that explains your strategy (hypothesis that you are trying), then you are in trouble! Move to the Balanced Scorecard based on the strategy map.
Pitfall: Using Paper Version Only
Normally, such scorecards are prepared by strategy consultants. It is a nice-looking 1-page document that includes key parts of the scorecard: mission/vision, strategic themes, four perspectives, strategy map, measures, targets, and initiatives.
Such an approach has certain problems:
- It is hard to maintain this scorecard,
- It is not linked to live data, and
- Due to the space limitations, it doesn’t include all the required details.
In this video we explain how this scorecard can be automated with software.
Pitfall: No Cause-and-effect Connections
A strategy map is a key part of the Balanced Scorecard. It explains a cause-and-effect connection between business goals and how these goals contribute to the stakeholders’ interests. That’s why:
- A chain of goals should go from the top perspective (Finance or Stakeholder Interests) down to the bottom perspective (Learning & Growth).
- A consequence of the previous: there should be no dead-ends.
In this article, you’ll find a detailed guide on the strategy maps.
Pitfall: Focusing on Metrics that Don’t Matter
The KPI part of the Balanced Scorecard is responsible for the performance measurement. The most typical problem is mixing operational KPIs with strategic ones. As a result, the Balanced Scorecard is overloaded with metrics that are not relevant to the strategic ideas that were discussed.
There are two solutions:
- Put operational KPIs into a separate scorecard/dashboard
- Cascade the scorecard to the business unit or person level
Pitfall: Using Only Lagging Indicators
Another frequent problem is that most indicators on scorecard are lagging ones. They measure what already happened but don’t give you a clue about how to improve the results.
Solution? You need both leading and lagging indicators.
Pitfall: Focusing on Measuring but not on Strategy
This is not obvious, but what matters is your strategy and business goals. KPIs are important, but don’t focus on them too much. When dealing with KPIs, it is important to keep the big picture in sight.
Pitfall: Automating Scorecard with Spreadsheets
What is a problem about doing scorecards in spreadsheets? These scorecards might look nice, but there is one big pitfall about using them:
- When you need to change your scorecard, add some new data, or update an existing one, you will face the problem of its maintenance.
Spreadsheet tools are affordable as Excel or OpenOffice’s versions are on each desktop, but it is not a recommended tool for a business scorecard. If you are interested in learning the details and alternatives, check out this article.
- Understanding Challenges. Learn how to analyze business challenges, come up with a good strategy, describe it, and validate execution with KPIs. Read more …
- Implementing Strategy. It doesn’t make sense if you do all this alone. Learn how to involve your team in the early stages. Read more …
- Cascading Scorecard. How exactly should you involve your team? It depends on many factors, and there is no one-size-fits-all recommendation. In this article, we have shared some typical cases of BSC cascading.
On our website, you will find articles that cover the topics of:
- KPIs and Strategy
- Executive’s Toolkit
- Business Frameworks, and
- Balanced Scorecard
Download scorecard templates in PDF and PowerPoint formats.
Use the Strategy Map Wizard to design your scorecard for free.
PowerPoint and PDF Templates for Balanced Scorecard
We have designed some templates for Balanced Scorecard. These templates make it easy to represent KPIs and BSC perspectives visually.
Ready-to-use templates for Balanced Scorecard save you time; you don’t need to hire a professional designer – you already have what you need for a quick start.
PDF Template for Strategy Map
Do you plan to brainstorm your strategy? We recommend you have a look at this print-friendly template for a strategy map.
That’s the template that we use on live events to start the discussion around strategy. The template is available in several languages and has proven to be effective for strategy discussion.
Answer simple questions – build a professional strategy map in 6 minutes.
Strategy formulation and description might be a time-consuming project, even for an experienced strategist. This Strategy Scorecard Wizard will make the whole process fast and intuitive.