Create Professional Strategy Maps Automatically

Create strategy maps using data from KPIs tab. Display perspectives, strategic themes, business goals, and KPIs.

For more information about strategy maps design, check out this article.

Manage Strategy Maps

To view or edit a strategy map you need to open an existing scorecard or create a new one, and then go to the Strategy Map tab.

An example of the strategy map

On the toolbar there is a drop list with all of the strategy maps available in your scorecard:

Select a strategy map in BSC Designer

Generate Strategy Map Automatically

BSC Designer can generate a strategy map automatically using information about business goals, aligned KPIs, and cause-and-effect connections between them. To generate a map automatically, create a new map and click the Strategy map placement button:

Generate strategy map automatically

BSC Designer will suggest for you to select a type of the map that you want to create, and will also allow you to customize map settings.

Customize map settings

The interface of the map wizard is divided into several tabs.


Select from several supported visualization styles

  • Balanced Scorecard - a modern Balanced Scorecard strategy map with 4 perspectives, business goals, and cause-and-effect links between them
  • Overview map - a rectangle-style map with top level KPIs/business goals only
  • Map with KPIs - a geographical map where KPIs can be visualized

To use Map with KPIs map follow these steps:

  1. Create a Map with KPIs using one of the predefined templates (* note, in BSC Designer PRO you can create more templates)
  2. Go to the KPIs tab and select an indicator that you need to align with a region on the map
  3. Select Link item to the map in the Tools
  4. Go back to the Strategy map tab and update your Map with KPIs

Display Themes

A business goal in BSC Designer can belong to various strategic themes. On Display themes tab one can choose the themes that need to be visualized on the current map.


Choose if you want to show all goals, or goals/initiatives for the selected owners only.

Map Display Properties

Various controls on this tab allow the user to customize the appearance of the business goals and aligned items on the strategy map.

Customize the Way Objects Look

BSC Designer uses certain color styles for business goals and KPIs. It is possible to adjust some color settings. Select any object on the strategy map and click Formatting button on the toolbar:

Click on the Formatting button

Once you finish editing make sure to click Lock button on the toolbar to let the software know that this object should not be changed when map will be rebuilt:

Click on the Lock button

Another mean to customize the way how the business goals are displayed on strategy map is by customizing color scheme of the strategic themes. To do this go to the KPIs tab, select any business goal, go to the Context tab, find "Strategic theme" drop list, and click Edit button next to the drop list:

Customize strategic themes

Drawing on the Strategy Map

BSC Designer provides a wide range of objects that you can put on the map. Click on the Custom objects drop list to see what options you have:

Drawing function in BSC Designer

Select an object from the list and click on the strategy map in a place where you want to place this new object.

  • Double click onto the new object to enter some text.
  • If you need to customize objects' settings such as color, gradient, etc. you need to select an object and click Object properties button.

Text on the Strategy Map

With the Text element you can put a text note anywhere on the strategy map.

Add and edit text on Strategy Map

To customize text properties such as font size and color, select an element and click the Text Properties button on the toolbar.


You can link two objects using different link types. Select a link type that you need:

Add links in BSC Designer online

move a cursor over a source object, click and don't release a mouse button, move the cursor to the other object, select destination point and release the mouse button.

Send to Back, Bring to Front

Two buttons will help you to organize objects on the strategy map. Use them when you need to move some object to the front or bring it to the back.

Send to back bring to front object on strategy map in BSC Designer

Adding Items

You can add business objectives and KPIs to the strategy map.

To add a new goal or indicator:
  1. Select a parent perspective or goal
  2. Use Add Item button

Add new item to the map

To add an item that already exists:
  • Use Add Existing Item button

Add business object to a strategy map

Export Goal to Another Scorecard

A goal on the strategy map can be exported to another scorecard. For example, the results of PESTEL analysis can be exported to another strategy scorecard for further development.

Export goal to another scorecard

  1. Select a goal on the map
  2. Click on the Export Goal button
  3. Select target scorecard and new parent item
  4. Click Copy or Link button

AI-Powered Quality Control

The software tracks automatically the application of the best practices of strategic planning on the strategy map.

Find the resultant quality score in the right-top corner of the strategy map:

  • Click on the quality indicator to check out suggested improvements
  • Disable quality analysis via Settings > Workflow > Check the quality score of strategy map