Management by Objective and Balanced Scorecard

Management by objective (MBO) is a model that helps organizations improve their performance by clearly defining their objectives.  The uniqueness of this model lays in the manner in which the corporate objectives are diligently communicated down into employee objectives, to ensure the entire organization is working towards the same goal.

The core value behind management by objective is that if the entire organization has a clear understanding of the objectives, it will help to improve commitment and participation levels, as employees will feel more empowered and involved.  This will enhance performance, productivity and profits.

Management by objectives cycle

MBO – Linking Strategy with Implementation

MBO was one of the first management models that linked strategy with implementation. The traditional leadership model in the 1950s was based on leaders brainstorming goals and ordering their subordinates how to deliver those goals, with predefined activities.

When Management by Objective was first introduced by Peter Drucker, in his ‘Practice of Management’ published in 1954 [1], it revolutionized both leadership and management. He introduced MBO to ‘avoid the activity trap’ and teach organizations how to keep their workforce focused on achieving results.  His student, George Odione, later developed on the subject of MBO and made it famous in the 1970s, through his ‘Management by Objectives’ book [2].

Hewlett-Packard were one of the first major companies  to endorse MBO, as their top managers admitted that it helped them move away from a very hierarchical leadership to one that involved the entire organization. However, the key to successfully implementing MBO was to actually be able to define the objectives.

Whilst this may have still have been a struggle in the 1960s and 1970s, today’s innovative management styles seem to all have MBO at their core. This model goes hand in hand with the BSC analysis, which implies organizations should build their success upon objectives and strategy maps, and then monitor performance via balanced scorecards. These scorecards can be shared with the entire organization and used to understand business performance and make informed strategic decisions.

How Management by Objective Works

The Management by Objective is a systematic approach [3] that aims to align corporate objectives with employees’ goals. The model took strategy beyond the management board, with the aim to involve all employees in the organization in planning and defining corporate goals. This was implemented by simply creating strategic objectives for the organizations and communicating them down into objectives for operational teams and employees.

These objectives are reviewed periodically in order to monitor progress. Management by objective also works on a rewards basis, as the employees are rewarded for achieving their own objectives.

The management by objective model is quite rigid and follows a certain pattern for its objectives. MBO was introduced with defined criteria for the objectives such as:

  1. Objectives had to be ordered according to their importance
  2. Objectives had to be quantitative
  3. Objectives had to be realistic
  4. Objectives had to be in line with organizational policies
  5. Objectives had to be compatible with each other

The 5 points is what kept the objectives well defined and suitable for corporate needs. However, this seemed to become highly administrative and somehow restricted creativity. More suitable models today are the SMART objectives; SMART stands for Specific, Measurable, Achievable, Realistic and Time.

MBO is also implemented on a five step process as outlined below:

  1. Start MBO for operational period
  2. Review and define corporate objectives
  3. Set employee objectives based on corporate goals
  4. Monitor progress
  5. Evaluate performance (at the end of the period)
  6. Reward employees’ achievements

Management by Objective Benefits

The MBO model brings great benefits to the organization, as it enhances:

  • Employee motivation
  • Job Satisfaction
  • Employee commitment
  • Employee empowerment
  • Delivery of organizational strategies

Incorporating the MBO model also helps organizations to define strategies and keep on track to achieve their desired goals. This enables organizations to focus on achieving goals and results, rather than just delivering daily tasks.

The same is applied to employees, as through the MBO model they are encouraged to also work towards the bigger pictures and not fall into the daily ‘activity trap.’

Management by Objective and the Balanced Scorecard

Management by Objective is very similar to the Balanced Scorecard approach, as mentioned earlier in the article. Both models are objective-driven and involve the entire organization in the decision-making process.

However, the BSC analysis seems to be an improved model of the MBO, as it takes the management one step further, where the objectives are not only periodically reviewed, but the right tools are put in place to monitor progress in real-time and make amendments where necessary. The Financial Express [4] refer to the Balanced Scorecard as ‘an extension to the management by the objectives’ model.

  • The MBO model was first introduced to motivate employees and drive the organization towards results. However, the rigorous objective criteria and review models sometimes turned objectives into a way to ‘catch out staff.’

On the contrary, the BSC analysis is a source of information that is built upon objectives and strategy maps to generate real time data that can be used to make informed strategic decisions. Aside from having their objective periodically reviewed, employees are now equipped with the right tools and information to take maximum control of their work and make the necessary changes in order to ensure the objectives are achieved.

The information provided by the BSC analysis takes employee motivation and commitment one step further from the MBO model, as now employees do not only have direction, but also knowledge and control over their objectives.

MBO, BSC and Organizational Goals

The MBO model has helped organizations achieve their goals and engage their workforce for the past 5 decades. Whilst many argue that MBO is best suited for knowledge-based organizations that aim to develop employees’ leadership-skills, today most companies have MBO as the core of their management. The MBO periodical reviews are very similar to the HR Annual Appraisals of today.

However, the Balanced Scorecard is a great addition or alternative to the MBO model, as it changes final reviews and evaluations for constant monitoring and control. The balanced scorecards can be shared with the entire organization and allow both employees and managers to take control over their work, make informed decision and achieve results.

References

  1. ^ The Practice of Management, Peter F. Drucker, 1954,  HarperBusiness
  2. ^ ‘Management by Objectives’, George S. Odione, 1965  Pitman Pub.
  3. ^ Management by objectives, The Economist, 2009
  4. ^ The Balanced Scorecard: An Extension Of Management By Objectives, Leslie Rebello, Director, L.R. Management Education Institute, The Financial Express, 2002

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Oana Boteanu KPIs and Business Performance expert, she is a BA with Honours Management and Marketing graduate and has several years of experience working with performance management tools in employment performance and strategic performance. She also worked as a performance management online consultant at BSC Designer since from 2012 to 2013.

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