Brand is a perceived value of the product. Learn what KPIs one can use to quantify and measure it on the level of awareness and coherence. Article navigation: 5 Steps to Measure a Brand for SMB Brand Awareness Metrics Metrics of Brand Coherence Brand Manager Strategy What is a Brand? Brand is a perceived value … Read more
Upgrade the classical SWOT framework with “S” – strategy component. Generate business insights and map them directly on the strategy map. Navigation: Classical SWOT SWOT+S: SWOT+Strategy SWOT+S: Use Example + Template Explanatory Video SWOT: Advantages and Disadvantages What is SWOT? SWOT analysis doesn’t require any introduction – the classical four (Strengths, Weaknesses, Opportunities, and Threats) … Read more
Use gap analysis for the regular review of your strategy execution process: compare reality vs. expectations and plan corrective actions. Introduction: concept origin, visual picture Gap analysis template Gap analysis best practices Example of the gap analysis Prerequisites: Have Your Strategy Map Ready In this article, we’ll talk about the application of gap analysis to … Read more
Any business framework has its area of recommended application, its advantages and drawbacks. In this article, we’ll discuss where the Balanced Scorecard framework wins and where it’s not that intuitive. Quick navigation: Advantages | Disadvantages Balanced Scorecard Advantages Where the Balanced Scorecard Wins. I’m listing below some advantages of the properly implemented K&N Balanced Scorecard … Read more
Is creativity measurable? What Key Performance Indicator can managers use to track and improve the performance of a creative team? Creative process KPIs for graphical designer Example of KPIs in practice Is it Possible to Measure Creativity? A quick answer is “yes” – we can quantify and measure creativity. Let’s take Salvador Dalí as an … Read more
There are a few important KPIs that it makes sense to track to focus the SEO strategy of your organization. In this article, you will find some KPIs that we track at BSC Designer as part of our SEO (Search Engine Optimization) strategy. We believe in reaching our customers’ hearts and minds by educating them. … Read more
Attending an event implies significant financial and time investments. Let’s discuss the metrics to track before, during, and after the event to maximize its positive impact on your business. To calculate event ROI, we will analyse: Pre-Event Metrics. Building a scorecard for event analysis; picking the right events to attend. Learn more… During Event Metrics. … Read more
An example of a Hospital Balanced Scorecard template with KPIs, where management seeks to improve clinical practice, prevention and health services management. The Balanced Scorecard (BSC) plays an important role in the management of healthcare organizations 1 as it aligns the mission, objectives and performance metrics. In this article, we will discuss: Hospital Balanced Scorecard: … Read more
A detailed, action-oriented explanation of strategic planning process from mission, vision and values to strategic priorities, goals, KPIs, and initiatives. There are 5 steps in the strategic planning process (five levels of abstraction for strategic planning): Preparation. Stakeholders Step 1. Definition of strategy attributes: Mission, Vision, Values Step 2. Strategy formulation: Frameworks, Strategy Commentary, Strategic Themes, … Read more
This article helps to make it clear what an organization needs now – automation with KPI software or Balanced Scorecard tool. First Generation Balanced Scorecard is the Root Cause of Confusion An earlier version of the Balanced Scorecard framework was perceived as a pure measurement tool. The only tangible difference between the Balanced Scorecard and … Read more