Free Plan for Strategic Planning Software – Includes up to 36 KPIs across 5 scorecards

Start planning your strategy and tracking KPIs with a free plan of BSC Designer – no credit card is asked. Upgrade seamlessly to a paid plan when you need to scale.

Sign-up with a free plan

No credit card is asked.

What the free plan is all about:

Quality KPIs in BSC Designer

Overview of the Free Plan

A free plan of BSC Designer includes all features of the paid plan:

  • Templates for Balanced Scorecard and KPIs
  • Strategy Wizard
  • Strategy attributes (mission, vision, values)
  • Strategy maps with four perspectives (you can add more)
  • Business goals and KPIs
  • Initiatives with budgets and timelines
  • Dashboards and Reports
  • Performance analysis
  • Access rights and sharing
  • Scorecard import/export
  • API

You will also enjoy:

The free plan is limited by the number of KPIs and scorecards you can create:

  • Up to 5 scorecards in account
  • Up to 36 go
  • In total, you can have up to 180 (=5 * 36) goals/KPIs in account
  • Max 2 users in account

How the Free Plan Works in Practice

With the BSC Designer free plan, you have exactly the same features as under the paid plan. 

  • The only difference is some reasonable limitation on the number of scorecards and KPIs you can have in your account (see the limitations paragraph for details).
  • We don’t ask for a credit card in order to sign up

BSC Designer software will support your team on all steps of strategic planning.

The free BSC Designer plan will help you with each step of the strategic planning process:

  • Start by defining your strategy attributes (mission, vision, values)
  • Use one of the templates (Balanced Scorecard, PESTEL, Pareto, VRIO, 3 Horizons, SWOT+S) to define strategy 
  • Group business goals into the perspectives of the strategy scorecard
  • Set up KPIs: specify the baselines, targets, measurement units, actualization intervals, weight
  • Have performance/progress data calculated by the software
  • Add initiatives to the business goals and KPIs – an initiative can include a detailed action plan, budget, timeline, and owners
  • Create visually appealing strategy maps with strategic themes, perspectives, cause and effect connections
Once the strategy is well-defined and described, start working on its execution:

  • Track the progress of your team via KPIs
  • Map new insights via Initiatives 
  • Analyze trends with Dashboards and Analysis function
  • Create performance reports in HTML or Excel format
  • Connect to other business tools via API

Free Templates Included

Under the free plan, you have access to the Strategy Scorecard Templates, and in a few clicks, you can get an editable copy of a template in your account.

Create new scorecard with a template

Use it as a starting point for your own strategy scorecard, or pick some KPIs that resonate with your challenges. Templates are great time savers when it comes to working on new challenges!

Software that Can Replace Strategy Consultant

There is a tool called a strategy wizard. When we started working on it, we thought that only novices in strategic planning would use it, but it appeared to be really helpful even for users with expertise… the strategy wizard will ask you a number of questions about your challenges and will convert your answers into a strategy map. That’s an excellent way to get started with strategic planning!

Online wizard will help even inexperienced users to create a professional strategy map with business goals, KPIs, and initiatives.

Strategy Map Wizard – Balanced Scorecard in 6 Minutes

Answer simple questions - build a professional strategy map in 6 minutes.

Strategy formulation and description might be a time-consuming project even for an experienced strategist. This Strategy Scorecard Wizard will make the whole process fast and intuitive.

Start now!

The Limitations of a Free Plan

Here are the limitations of the free plan:

  • You can have max 5 scorecards in your account
  • In each scorecard, you can have max 36 indicators/goals
  • You can have max 2 users in your account
  • Your account needs to remain active (login at least once in 6 months – we’ll remind you by email) 

What do these limitations mean in practice? Basically, with a free plan, you can manage 180 KPIs (5 scorecards * 36 indicators in each). It’s more than enough to create a strategic plan, map important performance indicators and track their progress over time.

Spreadsheet Software vs. BSC Designer

What’s a better tool for a strategy scorecard – a spreadsheet software like Excel or some specialized tool? In the previous article, we did some comparative analysis. 

Spreadsheet vs. Specialized Scorecard Software

Spreadsheet software is a popular way to get started as it is free, or you already have a license.

Spreadsheet software wins when you need to maintain a relatively short list of KPIs without cascading, complex math (indexes or weighted scores), used by few persons without needing to adjust access rights.  

Specialized software involves license/subscription costs but provides additional value:

The free plan of BSC Designer is a compromise:

  • Freemium limitations are more than reasonable in order to get started with strategic planning and get things running
  • Once there is a need to scale, a paid version is just a few clicks away

Typical Use Cases of the Free Plan

Sign-up with a free plan

No credit card is asked.

Adding Strategy Map to a Presentation

BSC Designer creates professionally looking strategy maps with almost no effort from the user, so one of the most popular applications of the tool is to build a strategy map, export a strategy map, and use it in the presentation.

8 Steps to Create a Strategy Map By BSC Designer

Here are the steps to follow:

  1. Add some goals and KPIs – do it manually or use the wizard
  2. Switch to the strategy map tab and check out the map the software built automatically
  3. Click on the Edit button next to the strategy map name and then click Export to download the strategy map

Strategy Consultants

Strategy consultants like using BSC Designer to share their work with clients. They use the share function of BSC Designer to give others view-only access to their scorecard. 

Plus, it’s nice to have a scorecard “branded” with the consultant´s logo on the top. Changing the logo is possible on the Settings > Organization tab.

Professional Development

Those who are doing their first steps in strategic planning will find a lot of insights in a free strategic planning course. 

The strategic planning course by BSC Designer + knowledge of professional strategic planning software looks good on a CV.

Strategy Planning Tool for a Classroom

Under the free plan, BSC Designer is widely used by business trainers and MBA course professors in a classroom. They use the tool for practical challenges to better explain complex topics of strategic planning.

For students, a free plan is easy to set up + they have some free templates (hopefully, your professor doesn’t mind that you are using this trick).

API for Developers

When it comes to automating data input, BSC Designer has an API that helps developers to work with the software. 

Other vendors sell API as a premium feature, but we have it under the free plan to make sure your developers can “test waters” easier.

Personal Scorecard

Strategic planning sounds like something from the world of top managers. That’s true; tools like BSC Designer are used by medium and large-size organizations. 

Personal and employee level Balanced Scorecard

At the same time, there are cases (we discussed four of them) when a strategic scorecard adds value on a personal level. 

The free plan of BSC Designer is a good choice to automate personal scorecards; it gives strategic scorecards out of the box without any coding or installation efforts.

How to Cancel the Free Plan

We don’t ask for any credit card when you sign-up with an account, so there is nothing to cancel.

If you want to delete all your scorecard data, you can do it via Settings > Subscription by clicking on the Delete account button.  

How to Export Your Data

Your data is under your full control. If you decide to switch to another tool one day, you can export your data to a spreadsheet format via Tools >  Export indicator values command.

If you are moving from another tool to BSC Designer, then you can import your data via Excel or database import.

Upgrade to a Paid Version

Being on a free plan, you can create a comprehensive strategy plan for your organization. What if the limitations of the free plan start limiting your strategic planning? 

Upgrade to the paid plan is seamless!

Sign-up with a free plan

No credit card is asked.

Cite as: BSC Designer, "Free Plan for Strategic Planning Software – Includes up to 36 KPIs across 5 scorecards," BSC Designer, October 28, 2009,

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