Energy Production: Examples of KPIs and Strategy Map

Companies from the energy sector can no longer improve on best practices. There is a strong need for a new sustainable strategy that will optimize old operations and address the challenges from the renewable energy.  In this article we will discuss: The threats and opportunities that the energy sector faces, Strategies that can be used to … Read more

Example of Customer Service Balanced Scorecard with KPIs

Learn how to build a customer service Balanced Scorecard step-by-step. Start with a general business model, analyze the main business challenges, and convert them into a strategy map with KPIs. Customer support should be fast, good, and inexpensive – a classical project management triangle, where one can pick any two options. With a right approach … Read more

How to Track Marketing: A Template with 31 KPIs

How profitable is your marketing? Only 38% of companies calculate marketing ROI and can answer this question. Let’s discuss what the best marketing KPIs are, how to calculate them, and how to align marketing with a company’s strategy. Here are 4 topics that I’d like to talk about in this article: Marketing measurement challenge Tracking … Read more

Top KPIs for an IT Scorecard

KPIs for IT should not be limited by “uptime” only! If we want to keep IT accountable and to have early warning signals about potential problems, we need to have a well-defined and balanced set of indicators. In this article we discuss some examples of IT KPIs that will be a good base for your … Read more

Examples of Must-Have KPIs for a Startup Balanced Scorecard

A typical startup founder is busy with products, customer development, marketing, and pitches to the investor. When it comes to tracking KPIs, the challenge is something confusing – there are many long lists of indicators, best-practices and metrics that VCs supposedly are looking for. In this article, we’ll discuss two topics: KPIs that a startup … Read more

Example of KPIs and Strategies for a Bank

Banks can no longer base their strategy on financial indicators only. In this article, we will build a Balanced Scorecard for a typical retail bank. We will analyze emerging trends, possible response strategies, and relevant KPIs. The content of the article: Emerging Challenges for Retail Banking Any business is about trust, and retail banks are … Read more