Practical Example: Building a Strategy Map with KPIs

As a part of the online training “Building Balanced Scorecard Step-by-Step” we discussed not only theoretical knowledge needed to build an excellent Balanced Scorecard, but also gave some practical examples of how to do it using BSC Designer software. While the detailed explanation of all theoretical nuances is available for the participants of the training only, I believe that some practical examples (+ 2 screencast videos) might be helpful for any user (or potential user) of BSC Designer.

Business context: Training Project

In the practical parts of Block 1 and Block 2 we discussed how to describe a strategy for an organization. To illustrate some practical ideas we built a coherent strategy for a training project by mapping some important business goals and the cause-and-effect relationship between them, and aligning some KPIs with those business goals.

The result: Strategy Map with KPIs

Here is what the resulting strategy map looked like:

Strategy map example for online training product

View View Training Scorecard online in BSC Designer Training Scorecard online and use it as a template.

The strategy map includes:

  • Four perspectives of the Balanced Scorecard
  • Business goals in each perspective
  • Cause-and-effect links between business goals
  • Different strategic themes (see the “Strategy themes legend”)
  • Leading and lagging KPIs aligned with business goals. Indicators are displayed below business goals; leading indicators are marked with a light green color (like this one: Leading indicator in BSC Designer), lagging indicators are marked with a light gray color (link this one: Lagging indicator in BSC Designer).

To learn more details and “play” with the project I suggest downloading the .BSC project file (you will need a copy of BSC Designer to be installed on your computer).

Strategy map design process

There are two screencast videos that explain step by step how this strategy map was created, and how the business goals, and the KPIs appeared on the map:

Part 1. Building Strategy Map with strategic themes

Part 1 - Building strategy map videoLength: 13 min. From this video you will learn how to map important business goals, link them by cause-and-effect connections, and set a strategic theme.

Part 2. Aligning KPIs with Business Goals

Part 2 - Aligning KPIs with business goalsLength: 29 min. From this video you will learn how find appropriate indicators and align them with business goals.

Online wizard will help even inexperienced users to create a professional strategy map with business goals, KPIs, and initiatives.

Strategy Map Wizard – Balanced Scorecard in 6 Minutes

Answer simple questions - build a professional strategy map in 6 minutes.

Strategy formulation and description might be a time-consuming project even for an experienced strategist. This Strategy Scorecard Wizard will make the whole process fast and intuitive. Learn more!

Start now!

If you want to try building your own Balanced Scorecard and have some feedback from us, then we invite you to join the next group of the training “Building Balanced Scorecard Step-by-Step.” You can find the next starting date directly on the training page.

Use Training Scorecard discussed in this article as a starting template for your own scorecard! Learn how to copy it to your account.

View Training Scorecard online

Related Articles

Scorecard Expert | Speaker | CEO. Aleksey Savkin (LinkedIn, @bscdesigner) is helping companies to better formulate their strategies and make the process of strategy execution more tangible with KPIs. New book by Aleksey: 10 Step KPI System

If you prefer to receive posts like these by email sign up to our newsletter.

Posted in BSC Examples

Leave a Reply

Your email address will not be published. Required fields are marked *


Thank you for sharing!

Whether you are looking for a professional Balanced Scorecard software, or just researching information about Balanced Scorecard and business strategies, we recommend you to download and try our BSC Designer software (no credit card is required).

We will follow up with you with lessons about the Balanced Scorecard and will keep you informed about the trending articles on

Follow us in Social Media

More in BSC Examples
Free 14 Balanced Scorecard Examples and Templates

Welcome to Balanced Scorecard Examples and Templates. You will find here 14 ready-to-use business scorecards with performance metrics and BI...